This advert was first shown in the late 1990s. Whilst I have been aware of the campaign for a number of years, today was the first time I saw the advert. Inspiring stuff.
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Free music on SpiralFrog = iTunes killer?
Just days after signing an agreement with Universal, SpiralFrog have announced that EMI have joined their new music download service [via Techcrunch]. In return for listening and watching advertisements users of SpiralFrog will be allowed to download music from Universal’s and EMI’s catalogues for free.This combined with the fact that Universal have announced their intention to buy BMG means that potentially 42% of the world’s music could be available for free on SpiralFrog, based on Universal having 12% market-share, BMG 13% and EMI 17% (source).There has been plenty of speculation as to whether SpiralFrog will be an iTunes killer but in my opinion Apple has nothing to worry about - for two reasons. Read on »
