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Who we are

if by design is a web design and development agency based in the Midlands, UK.

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How to find what you want

How to find what you want

Our blog contains articles with hints, how-tos and other thoughts. To help you find what you want they have been organised into categories:

 

Tagging emails in Outlook

It is a constant battle in my job to stay on top of my inbox. Inspired by how effective tags are at sorting and organising stuff I decided to see if I could hack tagging into Outlook.

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Web credibility (part 2) - Communcation

The first article was written from the point of view of the user assessing the credibility of a website and drew parallels with going on a blind date. This article is written from the point of view of the website owner trying to encourage the user to interact with their site by creating and maintaining credibility.

In dating terms, this article is about how to impress your new friend and turn the friendship into a long term relationship.

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Web credibility and the principles of dating (Part 1)

&Web credibility is a lot like dating. I think the principles are roughly the same. This article, part one in a series, looks at how web credibility and blind dates are one and the same.

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The web’s credibility problem

I stumbled across Stanford’s Web Credibility Guidelines and it really stuck a cord with me both as a web user and a developer. I decided to look into it further at where the problem was coming from and if it was actually important.

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Bubble 2.0, myth or reality?

In 2000, $105bn was poured into young companies by venture capitalists, mostly dot-coms. There was a land grab mentality to anything and everything ‘internet’. Venture capitalists operated with an almost blinkered vision chasing after ‘eyeballs’. The premise being the more visitors a site had the more valuable it would be.

Then it all went pop. Venture capital funding in dried up and the phrase ‘dot-com’ became synonymous with the worst of the IT industry.

Web 2.0 has arrived and promises the vitality of the dot-com era grounded in a heavy dose of realism and sound financials. But have things really changed or are we just heading towards another internet boom and bust?

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